| Search Engine Optimisation. What next? |
| According to research by Georgia Tech, 85% of Internet users find products and Web sites using search engines. Some 55% of online purchases originated with a search. |
| Its important to have your website ‘Search Engine friendly’.
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- The right keywords
- The Right Tags
- The Right listings
- Regular Optimisation
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| Savvy e-commerce directors agree that search engine optimization is the ideal strategy, but for many, "keyword bidding" has become the interim solution. |
| ost direct marketers are aware of keyword bidding, indeed, most are at least beginning to test the waters with a few dozen keywords. And why not? After all, bidding a few pennies on Overture to be highly ranked when a prospect searches for a qualifying keyword phrase, seems like a marketer’s absolute dream. You pay only if they click on your link, you’ve got complete control over copy and calls to action and you can easily measure return on investment. |
| Figuring ROI on Keyword Bidding |
| Is keyword bidding your most cost-effective acquisition strategy? To find out, multiply your Web site’s conversion rate times your catalog acquisition cost. This will tell you how much you can afford to bid and still save money over offline acquisition costs. |
